21:I[341669,["/_next/static/immutable/chunks/363el3wia0rfg.js","/_next/static/immutable/chunks/233xew8u57jla.js","/_next/static/immutable/chunks/3gtuvcvkz_dky.js","/_next/static/immutable/chunks/0xsqal4djolsy.js","/_next/static/immutable/chunks/18k98wb51bgyh.js","/_next/static/immutable/chunks/2jpfeb112dtqq.js","/_next/static/immutable/chunks/1g3y1hu7waysu.js","/_next/static/immutable/chunks/3jhssz67sa177.js"],"EyebrowCarousel"] 22:I[742584,["/_next/static/immutable/chunks/363el3wia0rfg.js","/_next/static/immutable/chunks/233xew8u57jla.js","/_next/static/immutable/chunks/3gtuvcvkz_dky.js","/_next/static/immutable/chunks/0xsqal4djolsy.js","/_next/static/immutable/chunks/18k98wb51bgyh.js","/_next/static/immutable/chunks/2jpfeb112dtqq.js","/_next/static/immutable/chunks/1g3y1hu7waysu.js","/_next/static/immutable/chunks/3jhssz67sa177.js"],"MobileNav"] 23:Tf26,Did you know that 2,000 plastic water bottles are used every second, or that a dump truck’s worth of plastic goes into our oceans every minute?* Incredibly, current projections show that there will be more plastic than fish in our oceans by the year 2050.† Fortunately there’s something we can do to help, by committing to reduce, reuse and recycle. And we can support companies and products committed to reducing plastic waste. Here are a few ways to chip in. ## REDUCE: Cutting plastic waste. The world’s current recycling efforts are not nearly effective enough to offset the global demand for plastic products. One of notable culprit is the proliferation of disposable plastic water bottles. Of course, there are more environmentally friendly alternatives to consider when hydrating. [Brita™](https://brita.com) Water Filters can help cut down on plastic waste. With a diverse collection of [filter pitchers](/water-pitchers/) and [reusable water bottles](/water-bottles/), you can get great-tasting water without having to buy disposable water bottles. You can reduce up to 900 plastic bottles with just one [Brita Elite™ filter](/products/elite-replacement-filters/).‡ Brita also offers [faucet filtration systems](/faucet-systems/) that filter impurities right at your tap. Click [here](/landing/whats-in-your-tap-water/) to learn more about what Brita filters! ## REUSE: Repurposing plastic products. There are many ways to reuse and repurpose plastic products that would otherwise be thrown away. For starters, it’s easy to reuse plastic shopping bags as trashcan liners. You can also tap into your crafty side and transform milk jugs into mini herb gardens, piggy banks, even DIY bird filters. By repurposing these products into reusable items, we can reduce the amount of plastic waste that goes into the environment. Even old plastic Brita® pitchers, dispensers, and bottles can be transformed once they’ve been retired. Locate a recycling facility or drop-off center in your area that processes mixed rigid plastics. ## RECYCLE: The importance of recycling. Compared to compostable food materials, plastic products can take hundreds of years to break down. In fact, plastic water bottles take 450 years to decompose.§ So although recycling is a great habit to make, it is best to reduce or reuse rather than rely on recycling alone. [Pacific Institute](https://iopscience.iop.org/article/10.1088/1748-9326/4/1/014009) estimates that between 32 and 54 million barrels of oil are needed to meet the annual demand for bottled water products alone, and that’s just in the United States. The resulting greenhouse gas emissions are equivalent to over a million cars on the road. On top of that, plastic that accumulates in sea water, for example, can transfer contaminants to seabirds, fish, plants and other animals. Before you toss your empty plastic bottles and containers, check if they are recyclable and be sure to place in a recycling bin to do your part to reduce waste. ## Start making a difference. Here are just a few ways you can start making an impact today: - Cut down on the single-use plastic products you use - Travel with a reusable water bottle when you’re on the go - Carry reusable shopping totes to avoid disposable plastic bags - Avoid using non-recyclable materials, like Styrofoam - If you do use plastic products, recycle appropriately [Watch our Sustainability video](https://www.youtube.com/watch?v=OHlx9rknK-s)

*Estimation from World Economic Forum “The New Plastics Economy,” based on current weight of global plastics in oceans.

†Estimation from World Economic Forum “The New Plastics Economy,” based on current weight of global plastic waste in oceans and expected trends.

‡Standard 16.9 oz. bottles.

§Source: NOAA Woods Hole Sea Grant Marine Debris Poster. 24:Tefd,Bottled. Filtered. Straight from the tap. There are more ways than ever to get your sips in. Add in bottled options like spring, distilled, and purified, it’s no wonder things get confusing. So which option actually makes sense for you? C’mon—let’s take a closer look. ## What is filtered water? Filtered water goes through a process designed to remove or reduce impurities using a physical barrier, biological process, or chemical process. Each method targets different impurities that can affect taste and drinkability. One of the most common methods used in homes is activated carbon filtering. Water passes through activated carbon, which has a large porous structure and surface area. Many contaminants are reduced through a process called adsorption, where impurities attach to the surface of the carbon and are trapped within its pores. It’s the foundational process used by all [Brita® pitchers](https://www.brita.com/water-pitchers/), [bottles](https://www.brita.com/water-bottles/), and [dispensers](https://www.brita.com/water-dispensers/). Learn about the [common impurities](https://www.brita.com/landing/whats-in-your-tap-water/) Brita can help filter out of your tap water. ## What are the benefits of filtered water? - __Health:__ Many filters reduce health‑related contaminants that can be found in tap water, including lead, copper, mercury, and more. Check the packaging or contaminant chart to see whether a filter is focused on [contaminant reduction](https://www.brita.com/why-brita/better-water/) or taste only. - __Taste:__ Impurities like chlorine and zinc can give water a bitter, unpleasant taste. Activated carbon filters help improve the taste of your water—and can even make coffee and tea taste better. - __Sustainability:__ In the U.S., people use 2,000 disposable water bottles every second. That adds up to a lot of single‑use plastic waste. In just one year, you can prevent generating up to 1,800 water bottles* of single‑use plastic waste with just 2 [Brita Elite® Filters](https://www.brita.com/products/elite-replacement-filters/).* - __Value:__ Switching from bottled water to filtered water can also mean real savings. In fact, making the move to [Brita Elite®](https://www.brita.com/products/elite-replacement-filters/) filtered water can help you save $240 a year.† ## Where does bottled water come from? Bottled water labels can be confusing—and sometimes misleading—making it hard to know how the water is sourced, treated, or handled. Bottled water can be processed, treated, packaged, and distributed in many different ways depending on the manufacturer. And while Americans spent nearly $46 billion on bottled water in 2022, making bottled water the largest packaged beverage category in the U.S. by volume, some of it is simply processed tap water.‡ ## Bottled water and the environment According to an estimate from the World Economic Forum’s “The New Plastics Economy,” a dump truck’s worth of plastic enters the world’s oceans every minute. Plastic water bottles can take hundreds of years to decompose, which may result in harmful chemicals leaching into the ground and our water sources.§ ## Filter water vs. bottled water Both filtered water and bottled water can offer better‑tasting, healthier‑feeling water. But when you compare cost, environmental impact, and everyday convenience, filtered water comes out ahead. With home‑filtered tap water, you get easy access without relying on single‑use plastic bottles. To learn more about how filtered water can fit into your life, visit our Why Brita® page. *Standard 16.9 oz. bottles. † Versus 16.9 oz. bottled water. Savings assuming pre‑purchase of Brita® system. ‡ Beverage Marketing Corporation, 2022. § Source: NOAA Woods Hole Sea Grant Marine Debris Poster.25:T9b0,You already know [Brita](https://www.brita.com/) helps turn your tap water into great‑tasting drinking water. But if you’ve ever wondered *how* that magic actually happens, c’mon—let’s take a look. Here’s a simple breakdown of how our different filter systems work to reduce common impurities in your drinking water. ## Brita® Original Filters These are the classic white filters made for [Brita® Pitchers](https://www.brita.com/water-pitchers/) and [Dispensers](https://www.brita.com/water-dispensers/)—and they do their job in a few smart steps. First, water passes through a built‑in mesh screen that helps prevent black flecks. Then activated carbon granules get to work, acting like a sponge to reduce mercury and chlorine taste and odor. Finally, Ion Exchange Resin steps in to capture copper and cadmium.* ## Elite Filters Looking for longer‑lasting performance? Our Elite Filters fit in Brita® Dispensers and all Brita® Pitchers. These blue filters feature a patented pleated media and proprietary active filtering agents reducing 30 contaminants such as lead, asbestos, and cadmium—for up to 120 gallons.† That’s fewer filter changes and more great‑tasting water along the way. ## Bottle Filters On the move? Our Bottle Filters are designed exclusively for [Brita® Bottles](https://www.brita.com/water-bottles/), filtering water as you drink. They use a carbon block form to reduce chlorine taste and odor and particulates as water passes through—so you get better‑tasting water wherever the day takes you.† ## Faucet Filters [Brita® Faucet Filters](https://www.brita.com/faucet-systems/) connect right to your tap and use water pressure to push water through nonwoven material and a tightly bound carbon block. As water flows through, the nonwoven element reduces sediment, while the carbon block traps smaller contaminants.* [Brita® faucet filters](https://www.brita.com/faucet-systems/) reduce lead, chlorine, asbestos, benzene, particulates, and other contaminants. See this chart for a complete list of what Brita reduces or removes from tap water. ## Keep your filters in peak form One last thing to keep in mind: Brita® filters work by trapping and holding contaminants,* so regular replacement is key to maintaining optimum performance. Swap them out on schedule, and you’re good to go. *Certified by WQA. Substances reduced may not be in all users’ water. †Substances reduced may not be in all users’ water.26:T5d5,Brita has the certified performance you can trust. The Brita Elite™ filter is NSF certified against NSF/ANSI Standard 53 for lead reduction§. We are partnering directly with over 300 US cities like Denver, CO; Boston, MA; and Detroit, MI, to provide residents with the water filtration they need. You can purchase Brita Elite™ filters now through [Amazon](https://www.amazon.com/Brita-Longlast-Replacement-Filters-Dispensers/dp/B01N30IDMJ/ref=sxin_16_pa_sp_search_thematic_sspa?content-id=amzn1.sym.140400a7-1208-46ad-8d2a-eb6e8eac81b5%3Aamzn1.sym.140400a7-1208-46ad-8d2a-eb6e8eac81b5&cv_ct_cx=brita+elite+filter&dib=eyJ2IjoiMSJ9.pNHWjx9hSLGah-tTL8FpG8JU-Cbm0AjUB868S74avazIxKydd2CrID_uLolH1gd8Dp8Bb3aMoo8CHH5aypNQPg.eodqMAgSW-DiiZKEGnX_ermJnCmkcrfIxt3ORWmOumU&dib_tag=se&keywords=brita+elite+filter&pd_rd_i=B01N30IDMJ&pd_rd_r=a0eb4d38-a49c-41ab-8081-bd1cab7814f5&pd_rd_w=tZW1U&pd_rd_wg=BocOB&pf_rd_p=140400a7-1208-46ad-8d2a-eb6e8eac81b5&pf_rd_r=MHJWT3XFZ98EXVTDKJ6Q&qid=1726517033&s=home-garden&sbo=RZvfv%2F%2FHxDF%2BO5021pAnSA%3D%3D&sr=1-1-6024b2a3-78e4-4fed-8fed-e1613be3bcce-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9zZWFyY2hfdGhlbWF0aWM&psc=1), [Walmart](https://www.walmart.com/ip/Brita-Elite-Replacement-Water-Filter-for-Pitchers-and-Dispensers-2-Pack/128876038?classType=REGULAR&athbdg=L1200&from=/search), [Target](https://www.target.com/p/brita-longlast-replacement-filters-for-pitcher-and-dispensers/-/A-51847357#lnk=sametab) or a retailer near you to start filtering your water at home.27:T1151,Water keeps your body running. It fuels your cells and organs so you can do the obvious stuff—like exercising or playing sports—and the behind‑the‑scenes stuff you never think about, like breathing. When you drink enough water, you feel it. Muscles cramp less during workouts. Your brain keeps up. Digestion works the way it should. That makes sense, considering the human body is made up of about [60% water](https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/in-depth/water/art-20044256?pg=2/). So hydration isn’t optional—it’s essential. But what happens when you don’t get enough? What does low water intake do to your body, your behavior, and your overall health? ## What Is Dehydration? Dehydration happens when our bodies aren’t taking in enough water or fluids to make up for what’s being lost.* We lose water at a steady, baseline rate as part of normal metabolism. But certain situations—like illness, exercise, heavy sweating, or other conditions—can cause the body to lose water faster than usual. ## What Causes Dehydration? According to the [Mayo Clinic](https://www.mayoclinic.org/diseases-conditions/dehydration/symptoms-causes/syc-20354086), there are several common ways the body can lose excess fluids: - __Exercising and Sweating:__ It’s common to feel thirsty during physical activity—that’s your body signaling it needs more water to keep muscles and cells hydrated. Hot weather and humidity can also increase sweating, which means more fluid loss through the skin. - __Vomiting or Diarrhea:__ Both can cause the body to lose large amounts of fluids and electrolytes in a short period of time. - __Fever:__ When you have a fever, your body temperature rises, putting extra strain on organs and tissues. This increases the rate at which the body uses water, which can lead to dehydration. - __Increased Urination:__ Certain conditions, such as diabetes, other illnesses, and some medications, can increase urination and cause fluids to be lost more quickly than normal. - __Drinking Alcohol:__ Alcohol increases how often the body urinates. If those lost fluids aren’t replaced, even a few drinks can contribute to dehydration. ## What Are the Symptoms of Dehydration? Anyone can become dehydrated at any age. Younger children and infants may not be able to recognize or communicate thirst, so it’s especially important to watch for symptoms. By the time you feel thirsty, dehydration has already started, which is why recognizing other signs can help you rehydrate sooner.* *Signs of Dehydration in Adults:* - Muscle fatigue - Reduced cognitive processing - Dizziness - Confused or dazed states of awareness - Thirst - Infrequent urination and dark colored urine - Dry mouth *Signs of Dehydration in Children and Infants:* - Easily irritable - The top of the skull has a sunken soft spot - Tearless crying - Dry tongue and dry mouth - Sunken cheeks and eyes - Infrequent urination (no wet diapers for three hours) ## How to Prevent Dehydration Getting enough water every day is important for health. Drinking water can prevent dehydration, which may cause unclear thinking, mood change, overheating, constipation, and kidney stones. Water has no calories, so replacing sugary drinks with plain water can help reduce caloric intake. ## Water helps your body: - Keep a normal temperature. - Lubricate and cushion joints. - Protect your spinal cord and other sensitive tissues. - Get rid of waste through urination, perspiration, and bowel movements. ## Your body needs more water when you are: - In hot climates. - More physically active. - Running a fever. - Having diarrhea or vomiting. ## Meeting your water intake every day Daily water intake recommendations vary by age, sex, pregnancy status, activity level, and breastfeeding status. Daily water intake is mostly from water and other beverages. Foods, especially those with high water content such as many fruits and vegetables, can also add to fluid intake. Plain drinking water counts toward your daily total water intake. ## Tips to drink more water - Carry a reusable water bottle with you. - Freeze water in freezer-safe bottles for ice-cold water all day. - Choose water over sugary drinks. - Opt for water when eating out. - Serve water during meals. - Add a wedge of lime or lemon to your water. ^*https://www.cdc.gov/healthy-weight-growth/water-healthy-drinks/index.html^28:T739,## We all say we care about the planet... But the truth is, we care—until we’re thirsty. Single-use plastic bottles are destroying our planet. With Brita, you can enjoy great-tasting water without the waste. [STEP UP TO GREAT TASTE, WITHOUT THE WASTE](https://www.youtube.com/watch?v=CKUJtT9PDbs&feature=youtu.be) ## Better Water, for People and the Planet Sadly, the US uses a staggering 2,000 disposable bottles per second, and the majority of that plastic waste ends up in our landfills and in our oceans. On top of that, production and distribution of bottled water creates 20 times more CO2 than Brita. As the #1 brand in water filtration, we believe everyone deserves cleaner, great-tasting water, but we shouldn’t have to trash the planet to get it. Last year alone, Brita™ customers [filtered enough water](/water-pitchers/) to replace over 10.5 billion plastic water bottles. In fact, just two Brita Elite™ filters replace up to 1,800 of them per year. It’s just one of the many ways we make it easy to generate less plastic waste, and kick the disposable bottle habit for good. __See Our Products__ Explore our pitchers, dispensers and [bottles](/water-bottles/), and start living the Filtered Life. [Shop Now](/water-pitchers/) __Why Brita™?__ See why Brita™ filtered water is better for you, your wallet, and the planet. [Learn More ](/why-brita/better-water/) 1. According to IBWA single use plastic water bottle recycling rates, over 60% of plastic bottles end up in landfills and oceans. 2. Based on IRI sales data 3. Based on 2018 shipment volume of all Brita Systems and Filters. Compared to 16.9oz bottles. 4. Vs. tap 5. Standard 16.9 ounce bottles 6. See certifications 7. No bottles to throw away 8. One Brita™ Original (Standard) Filter can replace up to 300 standard 16.9 ounce water bottles. 29:T7b8,## Community-first solutions for safer drinking water In response to elevated lead levels in drinking water, Pittsburgh Water launched its Community Lead Response program, a citywide initiative focused on replacing lead service lines (LSLs), distributing certified water filters, and engaging residents every step of the way. With a goal to eliminate all residential LSLs by 2027, the program is a model for how utilities can act quickly and equitably to protect public health. ## Immediate protection through filter distribution To reduce lead exposure while replacements are underway, Pittsburgh Water provides NSF-certified water filter pitchers and replacement cartridges to residents at no cost. Filters are distributed when a lead line is disturbed and maintained for six months after replacement. Residents can easily request a kit online, by phone, or by email, ensuring access is simple and barrier-free. ## Transparency, education, and trust Pittsburgh Water keeps residents informed through a public-facing interactive map, free water testing kits, and community meetings. Educational materials help residents understand the risks of lead exposure and the steps being taken to address it. This commitment to transparency has helped build trust and encourage participation across the city. ## By the numbers^¹^ - Population served: Over 500,000 residents - Lead service lines identified: ~17,000 - Replacements completed (as of June 2025): 13,000+ public and 9,600+ private lines - Investment: Nearly $300 million in lead mitigation since 2016 ## Continue Reading See how Brita® can provide customized solutions for your water system’s LCR remediation efforts. [Visit Site](https://www.brita.com/landing/municipal-clean-water-initiative/) Learn more about Pittsburgh’s Lead Line Replacement Program [Visit Site](https://www.pgh2o.com/projects-maintenance/lead-line-replacement-programs) **References** >¹ [https://www.pgh2o.com/](https://www.pgh2o.com/)2a:T752,## A proactive approach to protecting public health As part of its commitment to the [EPA’s Lead and Copper Rule Improvements (LCRI)](https://www.epa.gov/ground-water-and-drinking-water/lead-and-copper-rule-improvements), West Virginia American Water is replacing lead service lines across the state, including more than 86,000 unknown lines in the Kanawha Valley Regional Water System, which serves Charleston and surrounding areas. To protect residents during this process, the utility distributed water pitchers and a 6-month supply of filters to all customers with identified lead service lines, with a special focus on schools and licensed childcare centers. ## Smart systems and strong communication To manage the program, West Virginia American Water used a work and asset management system that tracks filter distribution, identifies multi-unit properties, and aligns with service line replacement timelines. Alongside this, the utility launched a robust education campaign to inform residents about lead exposure risks, how to use their filters, and when their service lines would be replaced—using flyers, online resources, and community outreach. ## Looking ahead Lead and galvanized service line replacements will continue through 2026, with a goal to replace 10% of remaining lines annually starting in 2027, and full replacement by 2037. By combining thoughtful planning, clear communication, and a commitment to equity, Charleston is setting a strong example for how to protect communities during infrastructure upgrades. ## Continue Reading See how Brita® can provide customized solutions for your water system’s LCR remediation efforts. [Visit Site](/landing/municipal-clean-water-initiative/) Learn more about West Virginia American Water’s Lead Reduction Program. [Visit Site](https://amwater.com/wvaw/water-quality/Lead-And-Drinking-Water/) 2b:T87b,## Proactive filter distribution during water infrastructure upgrades In the small town of Coalton, West Virginia—population 184—residents are receiving extra protection during a major water infrastructure upgrade. As the town replaces potable water lines and updates its treatment plant, TruePani, in partnership with the West Virginia Department of Health, is distributing pitcher filters with six-month lead-removal cartridges to households where service line disturbances may temporarily increase lead levels. This initiative is part of a statewide effort supporting 175 eligible water systems, and includes not only filter distribution, but also software, technical assistance, communication support, and sampling. In Coalton, 106 households have received filters, with the option to request additional cartridges to maintain continuous coverage. ## Innovative delivery and communication for rural needs Coalton’s rural setting presented unique challenges. Many residents rely on PO boxes and lack traditional street addresses, making direct delivery difficult. Instead of letting logistics slow progress, the team partnered with Mayor Jim Rossi to create a central pickup location at his home—ensuring every resident could access their filter easily. Communication was also tailored to the community’s needs. With limited broadband access and an older population, digital outreach wasn’t enough. TruePani used flyers, stickers with the town’s logo, and clear messaging about the free filters to build trust and awareness. These efforts helped residents understand the importance of the project and feel confident in the support they were receiving. ## Looking ahead The Coalton project runs from November 2023 through September 2025, with the potential for renewal. It’s a powerful example of how proactive planning, creative problem-solving, and community-centered communication can ensure safe drinking water—even in the most rural settings. ## Continue Reading See how Brita® can provide customized solutions for your water system’s LCR remediation efforts. [Visit Site](https://www.brita.com/landing/municipal-clean-water-initiative/) 2c:T98e,## Detect. Correct. Protect. In summer 2024, the Metropolitan Utilities District (M.U.D.) launched a proactive initiative to replace all lead service lines in Omaha, Nebraska by 2034^¹^. Serving a population of over 600,000, M.U.D. is prioritizing neighborhoods with high concentrations of children, aligning with the EPA’s Lead and Copper Rule Improvements (LCRI). With more than 14,000 lead or unknown service lines in its inventory, M.U.D. created a streamlined, three-step approach to engage residents and reduce lead exposure: - Detect: Residents use M.U.D.’s interactive tool to check their service line material and eligibility. - Correct: M.U.D. replaces lead service lines at no cost to the resident. - Protect: Households receive a pitcher filter certified to reduce lead to use until their line is replaced—and again after replacement. ## Empowering Residents Through Simplicity and Education M.U.D. makes it easy for residents to participate. Customers can check their service line status by entering their address online, track progress via a [Lead Replacement Projects map](https://experience.arcgis.com/experience/0b2b8f5ae71b41e2b483db56eb4ad486), and receive updates through mailed letters, videos, and a dedicated website. Once identified, M.U.D. provides free water testing, followed by pitcher filter distribution. The utility’s focus on strategic replacement—prioritizing vulnerable communities and working in blocks—helps reduce long-term exposure risks. By speaking in familiar terms and using clear messaging like “Detect, Correct, Protect,” M.U.D. builds trust and encourages public buy-in for this capital-intensive program. ## Looking Ahead M.U.D. replaced over 250 lead service lines by the end of 2024, with a goal of 650 replacements in 2025, and 1,400 annually through 2034. The District also maintains stable, non-corrosive water and conducts monthly testing to ensure lead is not detected in its source, finished, or distributed water. ## Continue Reading See how Brita® can provide customized solutions for your water system’s LCR remediation efforts. [Visit Site](https://www.brita.com/landing/municipal-clean-water-initiative/) Learn more about Omaha’s Lead Reduction Program [Visit Site](https://www.mudomaha.com/m-u-d-lsl-replacement-program/) **References** > ¹ [https://www.mudomaha.com/m-u-d-lsl-replacement-program/](https://www.mudomaha.com/m-u-d-lsl-replacement-program/)2d:Tdc5,## Challenge As in many water systems in the US, the water leaving [Denver Water](https://www.denverwater.org/your-water/water-quality/lead) facilities is [lead-free](https://www.denverwater.org/your-water/water-quality/lead/what-is-lead-reduction-program).¹ However, lead can enter drinking water as it moves through lead-containing plumbing fixtures and lead service lines. Denver Water estimated that up to 27% of the service lines throughout the service area were made of lead. Rather than add orthophosphate (a corrosion inhibitor) as initially directed by the Colorado Department of Public Health and the Environment, Denver Water worked with state and federal agencies to develop a comprehensive [lead reduction program](https://www.epa.gov/sites/default/files/2019-11/documents/news_release_lead_reduction_program_plan_submitted.pdf).² Denver Water’s LSL replacement program launched in January 2020. This program identified the need for the removal of up to 84,000 lead service lines. For the LSL replacement program, they required a point-of-use (POU) filtration solution to provide safer drinking water to residents who are suspected of having an LSL — and they needed it to be quick, easy and sustainable. That’s where Brita™ came in. ## Solution [Denver Water](https://www.denverwater.org/tap/you-received-water-filter-denver-water-now-what) provides a Brita™ pitcher and Brita™ Elite filter to every location suspected of having an LSL, along with a new filter every six months until six months after the service line is replaced. The Brita™ Elite Filter is certified to meet NSF/ANSI Standard 53 for lead reduction,³ while maintaining recommended fluoride levels.⁴ It’s also the only lead-reducing pour-through filter that lasts 6 months.⁵ This dramatically simplifies logistics for distribution and tracking to Denver Water residents while also lowering EPA's LCRR 6 month compliance risk, making it the perfect option for their community. ## Results With an agile supply network, Brita™ in partnership with 120Water™ was able to distribute over 100,000 Brita™ pitchers with Elite filters to Denver residents in the first 9 months of the program. [Research](https://www.denverwater.org/your-water/water-quality/lead/dashboard)⁷ showed a filter adoption rate of 83% in 2022. “Access to clean water is a fundamental human right,” Brita’s Director of Marketing, Lauren Kahn said. “We are pleased to partner with Denver Water to successfully deliver safer drinking water as they wait on the long-term infrastructure fixes many of our communities so desperately need.” ## Continue Reading See how Brita™ can provide customized solutions for your water system’s LCR remediation efforts. [Visit Site](/landing/municipal-clean-water-initiative/) Learn more about Denver Water's Lead Reduction Program [Visit Site](https://www.denverwater.org/your-water/water-quality/lead) ## References ¹ https://www.denverwater.org/your-water/water-quality/lead/what-is-lead-reduction-program ² https://www.epa.gov/sites/default/files/2019-11/documents/news_release_lead_reduction_program_plan_submitted.pdf ³ See certifications. Substances reduced may not be in all users’ water. ⁴ Applies to fluoridated municipal tap water ⁵ Based on 120 gallon filter life and average family use of 11 glasses per day. ⁶ One Brita™ Elite Filter can replace up to 900 16.9 oz single-use water bottles. ⁷ https://www.denverwater.org/your-water/water-quality/lead/dashboard2e:T6ab,Staying hydrated is one of those small things that makes a big difference in how you feel every day. So how do you actually drink enough water? Make it taste great—and make it filtered. We’ve pulled together recipes and ideas designed to help you reach for filtered water more often. Take a look, find a few favorites, and drink up. ## Flavored and infused water ideas Want to give filtered water a little extra personality? [Learn how](https://www.brita.com/why-brita/better-health/fruit-infused-water-recipes/) to punch up the flavor of filtered water by adding tasty additions whenever you pull out the pitcher. Water shows up in more places than just your glass. Here are a few easy ways to work great‑tasting filtered water into your day. ## In the kitchen - Fill ice cube trays with filtered water so you’ve got clean‑tasting cubes ready for any cold drink. - Use great-tasting filtered water for all your cooking needs. - Filtered water can help improve the taste of sparkling water, coffee, and tea by reducing chlorine taste and odor. ## For your loved ones - Make infant formula with filtered water. - Send kids off to sports with reusable bottles filled with the good stuff. ## Around your home - Safer hydration for your pup*. - Use filtered water to help keep your houseplants hydrated ## For you - Start with filtered water as the base for whatever you’re craving—fruit smoothies, infused water, flavored drinks, and more. So go ahead—mix it up, try a few of these tips, and find what works for your routine. When water tastes great, you naturally drink more. And more… *vs tap water. Based on lead contaminant reduction. Substance may not be in all users’ water.2f:T9f1,Want to drink more water? One of the easiest ways is to make it something you actually look forward to. Start with plain filtered water, then shake things up by adding fresh, unexpected flavors. Fruits, veggies, herbs, spices—this is where hydration gets fun. Need a little inspiration? Try these ideas to get started. ## Fruit Infusions Think of this as building a fruit salad right in your pitcher or punch bowl. Drop in a few naturally sweet favorites, fill it up with filtered [Brita®](https://www.brita.com/) water, and let it do its thing. Leave the pitcher at room temperature for 1–2 hours, or pop it in the fridge for 3–4 hours. You can keep the fruit right in the pitcher and serve over ice for a refreshing, healthy, low‑calorie drink. __Some easy fruit options to mix and match:__ - Lemon - Orange - Lime - Blueberry - Strawberry - Pineapple - Watermelon - Mango - Kiwi - Grapefruit - Raspberry ## Cucumber Water Craving that spa‑day feeling at home? Cucumber water is a whole vibe. Slice up a cucumber, add it to a pitcher, pour in filtered water, and let it infuse for 1–2 hours. Simple, refreshing, and instantly relaxing. __Make it your own by adding vegetables and herbs for extra flavor:__ - Fennel - Jalapeño pepper - Ginger - Basil - Mint - Rosemary ## Strawberry Water - Capture the taste of summer by infusing filtered water with fresh strawberries. Just slice them up, add Brita® filtered water, and let the flavors blend for 1–2 hours before serving. - Feeling creative? Invite herbs like basil, mint, or rosemary to join in. Or toss in a strip of lemon or lime rind to shift the flavor in a whole new direction. - Looking for something extra refreshing? Infuse sparkling water instead—just be sure to filter before you fizz for the best taste. ## More Ideas to Elevate Your Daily Eight - [Brita®](https://www.brita.com/) filtered water makes a great base for blended fruit and water‑based smoothies. Freeze them for homemade popsicles. - Use [Brita®](https://www.brita.com/) filtered water in your favorite recipes. From bone broth to sauerkraut to nut milks to plain old pasta, water plays a bigger role in flavor than you might think. - Treat your water like something special. Pour it into a favorite glass—maybe a wine glass or mason jar—add a reusable straw and slice your add‑ins into ribbons so they really stand out. Make every glass count. With just a little effort, your daily hydration can go from plain to something you actually enjoy. 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This pitcher has an easy-fill lid that locks in place and a SmartLight™ filter indicator that tells you when to change your filter for freshly filtered water. With the Brita Elite™ filter, which lasts six months, it reduces chlorine (taste and odor) and other contaminants, including 99% of lead from tap water*.\n

\nSee the [User Guide](https://assets.ctfassets.net/oyntpw38l81s/6hyY9cO8toMNwXSZttkh5o/760dbc7a18c7502e1f0f55c38d3e636a/Denali_Smart_Filter_Light_-_Elite.pdf) for details on product and indicator setup.\n

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It reduces the most contaminants** (see below for more details), filters water faster and lasts longer than the next leading brand.* Replace every 120 gallons—just twice a year—for best results.\n

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BPA."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"4tTOlnNwvLEhhoqLuTbw9K","type":"Entry","createdAt":"2025-08-23T18:34:58.797Z","updatedAt":"2026-05-21T17:38:36.311Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"genericContentBlock"}},"locale":"en-US"},"fields":{"internalName":"Details (Ultramax Water Dispenser with Elite Filter)","genericContent":"# Details\nThe Ultramax Water Dispenser, designed to sit on the counter yet slim enough to go in the fridge, keeps over a gallon of great-tasting filtered water within easy reach. 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[\"Tips to Prevent Fluid Loss, Dehydration,\"](https://www.cdc.gov/flu/pdf/freeresources/general/influenza_flu_homecare_guide.pdf) Centers for Disease Control and Prevention. [\"Dehydration,\"](https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/in-depth/water/art-20044256?pg=2) Mayo Clinic. [\"Selecting and Effectively Using Hydration for Fitness,\"](https://johnduperly.com/wp-content/uploads/2014/01/selecting-and-effectively-using-hydration-for-fitness.pdf) American College of Sports Medicine.","customClasses":["footnote-block"]}}],"heroStyle":"white","heroSocialIcons":false}}}},"landingPageImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"60NvxmJiTodUcuUGzFQ4Pd","type":"Entry","createdAt":"2026-07-16T03:36:01.531Z","updatedAt":"2026-07-16T03:36:01.531Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"image"}},"locale":"en-US"},"fields":{"internalName":"Taste the Difference Every Day (Landing Page Tile)","displayText":"Several glasses of water with lemon, lime, and/or raspberries in them.","desktopAsset":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"5ISENZX6yuf8rBxFL1bo5W","type":"Asset","createdAt":"2026-07-09T21:15:05.817Z","updatedAt":"2026-07-14T17:29:24.493Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":2,"locale":"en-US"},"fields":{"title":"Taste the Difference Every Day 1200x512 LandingPageTile(Mobile)","description":"","file":{"url":"//images.ctfassets.net/bugnyha6so6z/5ISENZX6yuf8rBxFL1bo5W/bb424b435cff83e9213c14bb26d147a9/Taste_the_Difference_Every_Day_1200x512_LandingPageTile.jpg","details":{"size":277170,"image":{"width":593,"height":610}},"fileName":"Taste_the_Difference_Every_Day_1200x512_LandingPageTile.jpg","contentType":"image/jpeg"}}},"mobileAsset":"$3:props:children:0:props:children:2:props:children:0:props:children:props:menuData:3:fields:listItems:1:fields:listItems:0:fields:landingPageImage:fields:desktopAsset","altText":"Several glasses of water with lemon, lime, and/or raspberries in them."}},"classes":["article-layout"],"body":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"bugnyha6so6z"}},"id":"2nAT7R8yLKRdyXvJQclJxY","type":"Entry","createdAt":"2026-05-14T22:55:34.623Z","updatedAt":"2026-05-14T22:55:34.623Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageAndCopyBlock"}},"locale":"en-US"},"fields":{"internalName":"Taste the Difference Every Day - 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Performance Data Sheets